Designer Masahiro Mori received his first major prize in 1960. This was a time when everyone thought that things made in Japan looked cheap.
American home dramas playing on the black and white televisions of the time clearly showed the huge difference in standards of living between Japan and America, and we were in awe of the affluence of American family life.
It was a time in Japan when the work of designers was finally beginning to gain public recognition in the fashion world and the field of graphics, but there was as yet hardly any consciousness of designers at all in the area of mass produced commodities.
It was during such an era that the soy sauce bottle designed by Masahiro Mori made its debut. Read More